Our Team

DeAnna Curci

- Founder of Plane & Simple

I’m DeAnna, the founder of Plane & Simple—a company born out of my passion for providing solutions to problems before they arise and elevating the bar in private aviation. I’m committed to helping those who help everyone else. With a lifetime background in high-end hospitality and 15 + year deep understanding of private aviation, I created Plane & Simple to redefine the experience of private jet travel before takeoff.

I believe true luxury is not loud and lives in the details: the perfectly chilled bottle, the curated no scent in small places knowledge, the flawless table setting at 45,000 feet in the air. Whether it's designing custom menus, sourcing gourmet provisions, rare commodities, or staging aircraft interiors with precision and warmth, Plane & Simple is here to elevate every journey from the ground up.

Based in Teterboro, New Jersey, our services are discreet, seamless, and tailored to each client’s specific needs, desires, and expectations. We serve clients across the USA. My role is simple, figure it out get it done and make the impossible, possible. I exist for what you need me to be, part curator, part concierge, part inflight liaison and about making sure your aircraft reflects your life—beautifully and effortlessly.

This is more than a business to me. It’s a passion for precision, presentation, and the luxury of peace of mind.

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Georg Ivanoff

- Chief Strategy Officer, Plane & Simple

Georg Ivanoff, our Chief Strategy Officer, combines financial expertise, architectural insight, and a strategic vision to advance the Plane & Simple mission. With a background in financial planning and architectural design, and as a private aviation enthusiast, Georg provides invaluable guidance, ensuring our direction remains clear and intentional while preserving our creative essence.

As a trusted advisor, Georg offers an external perspective, helping us maintain a strong foundation and integrity as we scale. He believes in our mission and my passion, understanding the intricacies of creating an exceptional inflight experience. His guidance ensures we pause, reflect, and build toward meaningful, creative goals while upholding the highest standards of integrity. With his guidance, we not only stay the course but also innovate and elevate the inflight experience.