Our Team
DeAnna Curci
- Founder of Plane & Simple
I'm DeAnna, the founder of Plane & Simple—a boutique company born out of a love for intentional luxury and effortless travel. With a background in high-end hospitality and a deep understanding of private aviation, I created Plane & Simple to redefine how private jet travel feels before takeoff.
I believe true luxury lives in the details: the perfectly chilled bottle, the curated scent, the flawless table setting 40,000 feet in the air. Whether it's designing custom amenity kits, sourcing gourmet provisions, or staging aircraft interiors with precision and warmth, Plane & Simple is here to elevate every journey from the ground up.
Based in Teterboro, NJ, and serving clients across the USA—our services are discreet, seamless, and tailored to your tastes. My role is part curator, part concierge, and all about making sure your aircraft reflects your lifestyle—beautifully and effortlessly.
This is more than a business. It’s a passion for precision, presentation, and the luxury of peace of mind.
Welcome Let us support you
Georg Ivanoff
- Chief Strategy Officer, Plane & Simple
Georg Ivanoff, our Chief Strategy Officer, combines financial expertise, architectural insight, and a strategic vision to advance the Plane & Simple mission. With a background in financial planning and architectural design, and as a private aviation enthusiast, Georg provides invaluable guidance, ensuring our direction remains clear and intentional while preserving our creative essence.
As a trusted advisor, Georg offers an external perspective, helping us maintain a strong foundation and integrity as we scale. He believes in our mission and my passion, understanding the intricacies of creating an exceptional inflight experience. His guidance ensures we pause, reflect, and build toward meaningful, creative goals while upholding the highest standards of integrity. With his guidance, we not only stay the course but also innovate and elevate the inflight experience.